Mono B Mineral Wash Luxe Cropped Crew Sweatshirt

The True Favorites

A curated collection of refined comfort and enduring style.
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Move True

Free People Movement styles designed for freedom, flow, and everyday movement.
Shop FP Movement
Katie Loxton Roma Sunglasses

Katie Loxton Lifestyle

Fall in love with Katie Loxton for all your final touches.
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Gilli Denim Ruffle Vest

New Arrivals

Stay ahead with our latest arrivals and seasonal must-haves.
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Ellie Vail Georgie Huggie Hoop Pearl Earring

Golden Hour Shimmers

Jewelry inspired by the sparkling water and the shimmering sun rays.
Shop Ellie Vail Jewelry
CC Woven Cowboy Hat with Beaded Band SPF +50

Shoreline Shade

Hats for sun-soaked days by the sea.
Shop Hats
Mono B Mineral Wash Luxe Cropped Crew Sweatshirt

The True Favorites

A curated collection of refined comfort and enduring style.
Shop Best Sellers
Gilli Denim Ruffle Vest

New Arrivals

Stay ahead with our latest arrivals and seasonal must-haves.
Shop New Arrivals

Move True

Free People Movement styles designed for freedom, flow, and everyday movement.
Shop FP Movement
Ellie Vail Georgie Huggie Hoop Pearl Earring

Golden Hour Shimmers

Jewelry inspired by the sparkling water and the shimmering sun rays.
Shop Ellie Vail Jewelry
Katie Loxton Roma Sunglasses

Katie Loxton Lifestyle

Fall in love with Katie Loxton for all your final touches.
Shop Katie Loxton
CC Woven Cowboy Hat with Beaded Band SPF +50

Shoreline Shade

Hats for sun-soaked days by the sea.
Shop Hats
Dresses that flow effortlessly from day to night.

The Dress Edit

The Dress Edit offers handpicked selection of dresses designed to flatter every silhouette and occasion. From casual daytime ease to evening grace, each piece blends timeless femininity with thoughtful details and quality fabrics.

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Rooted in experience. Reimagined by the coast.

The Heart Behind Tide & True

The True Story
The Tide Comes in Daily

Want the Most Up-to-Date New Arrivals and Event Info?

We post daily updates on new arrivals, style tips, unboxing videos and so much more on Instagram and Facebook.

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Free Shipping

Enjoy FREE SHIPPING on all U.S. orders over $150 - no code needed. Your coastal favorites delivered with care. All orders under $150 is just $7.00 to ship anywhere in the USA.

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Customer Support

We're here to help - thoughtfully, kindly, and always with care. At Tide & True, we believe in caring for our customers like every detail in our shop. Questions about sizing, shipping, returns, or something more personal, we're here to make your experience smooth and beautiful.

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Returns & Exchanges

If something is not quite right, we're happy to help. Tide & True accepts returns for store credit only within 10 days of delivery or in-store purchase. Items must be unworn in original condition, with tags attached.

Final Sale Items : Include Jewelry, intimates and all sale items.

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Frequently Asked Questions

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If a size is not available online or in store can I still get one ordered for me?

Everything that is on our website is available in our store. There is no "corporate office" we can order 1 item from. Most wholesale orders come in pre-set packs and cannot order only 1 of anything. There are a few exceptions mostly with jewelry and accessories as they are not "preset" on ordering limits.

Can I change the contents of my online order?

Alterations to your order are possible within 24 hours of placement. Please reach out to us as soon as possible to ask for assistance.

How long will my order take to ship?

Typically, orders are processed and shipped within 1-2 business days. However, delivery times can vary based on your location and the specific item ordered. You will receive a shipping confirmation with tracking details once your order has been dispatched.

What if my order is lost or stolen?

Be sure to use your tracking number to verify with the appropriate shipping source. We typically use USPS but in some cases if less expensive we will use UPS. In cases where the package was marked as delivered but is missing, it may be considered stolen. While we don't directly replace stolen items, we recommend you contact your local post office or UPS and if necessary, file a police report and contact your home insurance for possible coverage.